PROFESSIONAL SOCIAL NETWORKBetwixt is a professional social network that allows start-up companies and the people who fund them to meet and collaborate.
OVERVIEWThe visual focus of Betwixt was to add humanity into the professional funding network. The sites matching algorithm used a series of colorful elements to ease the user experience as well as separate it from its competitors.
Colorful user experience
DESIGNEach user is given a series of personality quizzes to shape who they are. This system lands the user between the three focal points colors that blend together to represent the user.
Gradients between user profiles act as a colorful way to show the difference in personalities.